Kat’s the fairest of them all!

Katrina has been named the brand ambassador of cosmetic giant Olay's Natural White cream that launched a white radiance range in India recently.

Talking about her selection of brand endorsements, Katrina said: "Be it a skin, hair

or a jewellery product, I am very selective about the brands I endorse. I undertake extensive research on the company and try to ensure that the brand delivers on its promises made to the user of the product."

A source close to the actress said: "Katrina is a teenage icon of today. The international brand found her to be the apt model to market their product."

The 25-year-old created waves when she replaced Aishwarya Rai as the brand a

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Katrina snatches another deal from Aishwarya

Bollywood actress Aishwarya Bachchan may not have come out of the pain of loosing the Nakshatra jewellery endorsement deal to Katrina Kaif last year. but now the New York actress has snatched another endorsement deal from her. A soap that the former Miss World endorses wants Katrina to sign up for their upcoming campaign. A well placed sources confirmed that the company is already in talks with Katrina but the deal with the actress hasn't been finalised yet.

If that was not enough a reputed watch company which has Aishwarya on board for endorsing its products is in talks with Katrina as well. Earlier in the year Mattel Toys India Pvt. Ltd. had made Katrina the face of Indian barbie doll during the Lakme Fashion Week. This after the company had almost finalised the deal with Aishwarya Bachchan. So when the soap giant thought about dumping Aishwarya it did not surprise many.

Analysts believe Aishwarya who is the wrong side of 30 is slowly loosing her appeal over the younger girls. When L'Oreal hired Sonam Kapoor to endorse its product it was evident that Aishwarya's brand value had certainly taken a hit. Sonam made matters worse for the actress when she stated that she was youth face of the product while Aishwarya would appeal to the older women. Ash did not take this lightly and made sure Sonam's red carpet walk at Cannes was cancelled.

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Aishwarya at Oprah again!

Bollywood's first bahu and the international icon Aishwarya Rai not only rules Indian hearts but also hearts abroad. Her next move proves it. She has appeared on Oprah Winfrey's show yet again. This is one of the most prestigious talk shows in the world.

The stunning actress had already appeared on the show in a sizzling sari before her marriage in February 2007. And now the Bollywood hottie is making a second appearance on the Oprah Winfrey Show, with hubby Abhishek Bachchan.

Reportedly, they had flown to the United States last week to shoot for an episode on Oprah.

So Ash, is it an image building exercise?

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'Fit' Aishwarya returns to work All the ‘get well soon’ messages seem to have done the trick

There’s no dearth of the well-wishers of Aishwarya Rai. Just a few days back, when it was learnt that the actress is down with “flu-like symptoms”, rumour began to make rounds that it’s probably swine flu and her well-wishers sent her so many “speedy-recovery” messages that her cell phone crashed.

“But it was the common flu. For some bizarre reason, every body assumed that I already had swine-flu. Whoever started that rumour, it caused my phone crash. But, that was not true,” Aishwarya said at the launch of the Conquest Ceramic series of Longines watches in Hyderabad. She’s the brand ambassador of the Swiss watchmaker.

Speaking about the flu she had, Ash told the reporters: “I had the common-flu. I had fever and very bad chest-congestion. By the grace of God I'm here today and back to a very hectic schedule, so literally after four days’ rest.”

The actress was grateful to all her well wishers for the speedy-recovery messages.

“Please do convey my heart-felt thanks to all my well-wishers for all their messages. My phone crashed a couple of times because of the SMSes, I received. But, thank you all for your steady recovery messages and well-wishes,” she said.

Ash will now resume the shooting of Sanjay Leela Bhansali’s Guzaarish with Hrithik Roshan and Mani Ratnam’s Raavan with Abhishek Bachchan and Vikram. After wrapping up the two films she will shoot three songs for Vipul Shah’s Action Replay with Akshay Kumar.

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